Why JERi?
If the past decade of influencer marketing has taught us one thing, it's that: not all creators are created equal.
While most agencies treat social talent as distribution channels, JERi finds the leaders and treats them as consumer experts. Having navigated the industry for over 12 years, JERi saw the crack — campaigns were being brought to creators rather than being built with them. JERi was born to bridge that gap, moving beyond execution into true Collaborative Intelligence.
We are a full-service creator marketing agency that goes beyond the "pay-and-post" status quo.
The Industry's New Blueprint
By tapping into a deep-rooted network of longtime creator allies, JERi works in the offline space first involving talent at the strategy and advisory stage, long before a single post goes live.
Creator-First Consulting
JERi leverages creator insights to pressure-test concepts, ensuring your strategy resonates with real human behavior.
Strategic Partnership Led
Transparent by design and invested for the long term, we work as an extension of your team. JERi brings honest guidance, strategic thinking and end-to-end execution to build lasting brand value.
Built for What’s Now
Nimble by design, we turn emerging cultural and social opportunities into action while they still matter. Lead the moment. Don’t chase it.
JERi Agency is the culmination of decades at the forefront of the creator economy.
Founded by Ross Yellowlees—former General Manager of IZEA Worldwide and VP of Business Development at Viral Nation—alongside Jess Hunichen and Emily Ward, the visionary Co-Founders of Shine Talent Group.
As the leaders of an award-winning global talent firm recognized by Adweek as one of 2023’s Fastest Growing and Women-Led Agencies, Jess and Emily bring a pedigree frequently featured in Forbes, Business Insider, and WWD. Together, this leadership team unites unparalleled brand-side expertise with deep-rooted creator relationships. With over a decade of experience working with global brands on their social strategies, Ross brings a wealth of experience on the brand-direct lens of the business and solutions to the issues where brands can fall through the cracks of a cluttered industry.
At JERi, we leverage this collective history to move beyond standard execution, providing brands with a sophisticated strategic pathway to authentically connect with today’s social consumers.
At JERi, we don't just understand influence; we respect it.
We help brands stop shouting at audiences and start participating in the conversations that actually move the needle.
